Yes, I've seen their website in the past.
About all I can say is beware of flakes and fakes rattling their virtual tin cups for seed money.
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As for magnetic hard disc technology being at a limit:
I tend to think we're close to the end as far as magnetic storage areal density increases are concerned, and sorely in need of a new technology.
Optically Guided magnetic storage -- once it appears -- will dramatically increase areal density because it will dramatically increase read/write accuracy, allowing for many more tracks per platter side than what is capable now.
PS: The vast majority of the storage industry is looking at so-called holographic storage as WORM storage, not as rewriteable. There have been working examples (for demonstration purposes) of holographic storage in the forms of fluorescent multi-layer discs and streaming tape for a few years now. Unfortunately, it still needs more time and money to become a mass producible product.