From the article above:
The iPod people!
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44% of MP3 players are iPods
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52% of iPod owners male
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48% are female
* 79% regularly listen to music via the radio
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50% of iPod owners regularly download music from Apple’s iTunes service.
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29% can regularly be found on eBay buying music CDs.
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43% of iPod owners regularly play computer games.
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36% own a PlayStation 2 while 11% own an Xbox.
* 82% of iPod owners don't know the difference between a hard drive and RAM
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* 38% of iPod owners use them as fashion accessories and don't actually have any music loaded on their device
* 54% of iPod owners think Steve Jobs is cool, and of those, 23% think he's the Governor of California
* 75% of iPod owners can't figure out how to illegally download music!!!