System Builders, note: AMD launches Opteron white box system

Mercutio

Fatwah on Western Digital
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Dell is also selling White Boxes now.

They're built by Dell, sold to resellers. Resellers provide the support, and sell the boxes to the consumer. I guess this is mostly a way for Dell to show growth? My Dell was a slug; I don't know if I'd want one to begin with, but a "Dell" that doesn't say "Dell" on it is something I would find a little suspect (i.e. what's wrong with it?)
 
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