Tea said:
...There is another American motherboard manufacturer that has (or used to have) a similar market positioning, isn't there? Maybe he was thinking of that other one.
There has, of course, been several USA aftermarket X86 mobo makers come and go. Besides Supermicro, only other notable USA mobo manufacturer is Asus (Asia-US). Asus is located in Fremont, California, just down the street and around the corner from Supermicro's world headquarters also in Fremont.
Asus started life off making quasi-horrid little Sparc clones in the mid-90s. After a couple of years of spinning their wheels competing against Sun, Hitachi, Tadpole, and Axil, they exited the Sparc clone business in favour of making X86 mobos -- where they are to this day.
Supermicro started off life making expensive industrial and server mobos, around 1994 or so. They first made their mark in the X86-based telecomm and telephony server marketplace, then shortly after that in the burgeoning aftermarket workstation mobo marketplace. They quickly got a name for themselves as the fastest aftermarket mobos available that could still maintain excellent hardware and software compatibility despite their top or near-top levels of speed. Their mobos usually earned a star when they were featured in the various PC mobo shootouts by Byte, PC Tech, and other magazines, but they also usually got criticised for their high prices.
Eventually, Supermicro started to offer more mainstream mobos at somewhat lower prices, but they still haven't targeted Joe SixPack who wants a gaming computer mobo or just something to overclock the piss out of after he gets home, yells at the wife and kids, and then has a few beers. (ECS and ChainTech mobos are great for Joe SixPack!)
And, for what it's worth, I've heard through various sources that Supermicro doesn't seem to care too much for AMD, which is too bad. But then again, I suspect what they really don't care for are some of the semi-questionable chipsets offered for AMD Athlon over the years. I've also heard through various sources that all Supermicro employees have "24x7" tatooed on their foreheads!