Mercutio
Fatwah on Western Digital
Google's status as a monopoly in search and advertising technologies are being tested in US Federal court starting today. At issue in the first of these trials is the idea that Google both sets the market rates for ad search terms and acts as a buyer on behalf of customers that advertise through Google AND controls how web sites are designed to perform better in effective search rankings, more or less deciding how other businesses can operate with ad revenue. IIRC the second case involves the fact that Google controls some insane proportion of search through deals with Apple and Mozilla + its position with Chrome/Android/ChromeOS.
Google is the largest advertising company on the planet and honestly, I can't begin to care about that because effective ad blockers are a thing that exists, but something I think that we all know is that Google has fucked its search up in the name of showing more advertising results, and Google without ads is basically a company without money; it's the third-place B2B cloud, Android, Chrome, Youtube and Gmail are just ad markets.
This is an interesting matter because I am not sure how Google could be regulated as a single entity. Some staggering multi-billion dollar fine would just be a tactic admission that no one else knows either, and I'm not sure how Google (Alphabet, whatever) could be broken up into discrete revenue-positive businesses that could operate without the affiliation with Google's power over search and ads.
I am also not sure why this matter is getting so little attention in media. Sure, the orange man wants to set fire to our entire system of government and we have mass shootings on days that end in Y, but looking at tech news and I see more about updates to Fortnite and nVidia's stock price than this.
Google is the largest advertising company on the planet and honestly, I can't begin to care about that because effective ad blockers are a thing that exists, but something I think that we all know is that Google has fucked its search up in the name of showing more advertising results, and Google without ads is basically a company without money; it's the third-place B2B cloud, Android, Chrome, Youtube and Gmail are just ad markets.
This is an interesting matter because I am not sure how Google could be regulated as a single entity. Some staggering multi-billion dollar fine would just be a tactic admission that no one else knows either, and I'm not sure how Google (Alphabet, whatever) could be broken up into discrete revenue-positive businesses that could operate without the affiliation with Google's power over search and ads.
I am also not sure why this matter is getting so little attention in media. Sure, the orange man wants to set fire to our entire system of government and we have mass shootings on days that end in Y, but looking at tech news and I see more about updates to Fortnite and nVidia's stock price than this.