I've almost stopped caring.
In general, I just buy whatever Gigabyte boards my supplier feels like shipping to me this week, except for when I buy from a different supplier who has (shock! horror!) ASUS. I've actually come to regard the current crop of ASUS boards as solid and reliable .... something I'd have struggled to believe a few years ago. And last week, just because I felt really, really brave, and possibly just a little bored, I bought a pair of MSI mainboards.
ASUS are a bit like WD: just fine when they are in one stage of their bipolar condition, pretty much as good as Gigabyte except that ASUS absolutely insist on having at least one absolutely, criminally stupid design mistake per product - and as horribly bad as mainboards ever get when they are in a bad phase. Right now, they are in a good phase.
But ASUS just cannot help themselves: every motherboard they make, despite being (at this particular moment) solid and reliable with drivers that come in the box and are actually for the motherboard that's in the box, and function just fine, has two things that tell you right away it's an ASUS product:
1: It has as "ASUS" label on it.
2: It has one criminally stupid design mistake that you'd fail a high-school student for.
Recent examples:
* The model with the two IDE controllers fitted back to front - i.e., pin 1 to the left for the primary, to the right for the secondary. Huh? Needless to say, they aren't labelled properly either.
* The other model with the two IDE controllers fitted back to front - only the other way around. The idea seems to be to let you get used to Stupid Model #1, and then throw the exact opposite at you (one again without proper labels - how much does a single dot of white paint cost for fark's sake?).
* The numerous models that have the nonsensical traditional ASUS switch and LED pinout, and the numerous other models that don't. There is no rhyme or reason to this, they just do it different ways whenever they feel like it, apparently.
The practically universal ASUS-special driver CD farkuyp where you set the PC to boot off CD first so you can install Windows, then put the driver CD in and at the next reboot it refuses to start and gets stuck in a dumb-arse, nobody-needs-it make boot disk routine because they didn't have the brains to have a "press any key" timeout on the CD boot sector - you have to go back into the BIOS and re-program the boot sequence.
* The model with USB headers exactly where you expect to find them (near the front left of the board) with exactly the pin-out you would expect to find (two headers, each having 9 pins in two rows). One problem: they aren't USB headers, they are freaking RS-232 serial port headers for the love of mike, and the actual USB headers are hidden away out of sight between the PCI slots at the back of the board. I mean, who uses serial ports these days? It's not even as if ASUS give you an RS-232 cable to plug into the thing.
But apart from all that, they are just fine.
(Mind you, even ASUS would be proud of the delightfully wicked designer's tweak on those two MSI boards I got the other day. You know how internal USB cables are pretty much always colour-coded there days? There is a standard, that pretty much everyone uses: red (power), white (data-), green (data+), and black (earth). Simple.
Well, MSI have colour coded the plastic around the USB header pins. Stock standard situation normal USB pinout (power, data-, data+, ground, 2nd ground in one row, power, data-, data+, ground in the other), with the following colour coding:
Power BLACK (supposed to be RED)
Data- GREEN (supposed to be WHITE)
Data+ WHITE (supposed to be GREEN)
Ground RED (supposed to be BLACK)
You know what happens if you plug a USB cable in the wrong way? Yup: fried cables, fried USB device, fried motherboard, or all three if you are feeling lucky.
Now I know the USB pinout off by heart (not just the standard one, quite a few of the older weird ones too from back before there was a standard - Kristi and the Soup Nazi didn't call me the USB Meister for nothing), and I can read a manual when the meathead design department does something weird and stupid, so I cheerfully plugged all the front USB cables into their proper places ignoring the way the colour-codes were shouting at me to match up the red wire to the red pin and the green wire to the green pin. In consequence, the system worked first time.
But how many screwdriver-jocky kids out there building their 1st or their 10th PC are sticking the little red wire on the little red pin? And how many motherboards have MSI had to replace under warranty as a result?
Well, maybe I'm being a little harsh. Perhaps MSI haven't needed to replace any fried-USB motherboards under warranty because they are servicing warranties using the time-honoured ASUS method: send it back twice saying there is nothing wrong with it, then pretend you've lost the paperwork.