4 hour or next business day on-site, little-to-no hold time when calling, techs who speak English and believe you when you say you've already done something. You can bypass the script.
In short, the kind of support you actually deserve vs. what you normally get.
In the past, I had a notebook HD fail. I called the gold support 800 #, the phone was answered by a tech w/o going on hold. I could easily understand the tech, told him the tag # and that the drive failed the diags with whatever the error code was. Despite notebooks being depot-service, he advance-shipped me the new HD overnight w/o needing a credit card #. Total time on phone was maybe 5 minutes, and that included address verification, etc.