Not hideous, just really, really unique. It would be hideous in 99% of installations, but I can think of at least one where it would fit in pretty well. The problem is that different is so rare in the computer business that everyone jumps on the same "different" idea until it's no londer different or unique, then it's just ugly. Of course the designer hopes to sell millions of the things so they can make money. What a dillemma.
This thing is also pretty big 64.5 cm tall and 57.4 cm deep. Hopefully that will shrink it's market.