This time it's a new kind of phase change memory (PCM) that reads and writes 100 times faster than flash, stays reliable for millions of write-cycles (as opposed to just thousands with flash), and is cheap enough to be used in anything from enterprise-level servers all the way down to mobile phones. PCM is based on a special alloy that can be nudged into different physical states, or phases, by controlled bursts of electricity. In the past, the technology suffered from the tendency of one of the states to relax and increase its electrical resistance over time, leading to read errors.
http://www.engadget.com/2011/06/30/embargo-ibm-develops-instantaneous-memory-100x-faster-than-fl/
Sounds too good to be true. Hopefully we'll see these replace flash drives in the next couple years if it makes it out of their lab and the cost can be kept down.