I just can't figure out how ~1/3 of the electorate supports these clowns to the point they'll follow them off a cliff.
I watched this happen to my brother, who eventually got better, and one of my uncles, who went from host a campaign event for Illinois state senator Obama to building a bunker under his house for a six digit amount of money because of all the gangs in Chicago (which is two hours away; and the nearest
house to his is probably two miles away). My uncle has always been a gun hobbyist; after he retired, he started spending more time at the range and started seeing Fox News as the only trustworthy network. These days he thinks OANN isn't right wing enough.
The narrative across right-wing media is that it has a monopoly on truth. There's no reason to listen to mainstream news. They're just lying to further the agenda of (((globalists))). The parentheses here are used to indicate the shadowy cabal of international billionaires and powerful Jewish interests and yes antisemitism is still extremely baked in to the narratives these people respond to. You'll see this notation in places like Twitter and web sites that have at least some right-wing discourse, albeit rarely in discussions where the normies can see them. Anyway, these people firmly see Fox News as the most cuddly and centrist of news sources, and everything to the left of that is only lying or towing the line of The People Who Run the World.. There are different strains of conspiratorial thinking these days, with Q nutters, Ethnostatism, Evangelical Christian and crypto-fascists being prominent among them. These groups all have some or other think tank or policy organization to act as a mouthpiece and most of them are ultimately funded by some or other nutty billionaire, such as the Kochs and the Heritage Foundation, Cato institute or the Project for a New American Century as the palatable mainstream mouthpieces that can be visible in media and provide justification for whatever talking points these guys are attempting to advance. These groups have found gains in embracing increasingly racist and theocratic lines of thinking in large part because these people are willing to vote in service of their beliefs, often because they believe so strongly in either the principles of the 2nd Amendment (Guns, guns, guns!) or that the first amendment means that their religion can be held above the rule of law. The guys at the top don't really LIKE these people, but they're useful idiots for the policies they really DO want, and the things the idiots want aren't really going to hurt the guys at the top.
I suppose it isn't that different for me to believe that a few billionaires dictating policies that get articulated by AM radio hosts, right wing podcasters (or "apolitical" hosts who allow talking heads to come on and discuss their ideas) and conservative think tanks are just the left's version of (((globalists))) but on the other hand, the way that right-wing discourse seems to spring unbidden nowhere and across the spectrum of conservative media does suggest centralized sources for talking points. Left-of-center discourse is always fractious and chaotic in comparison.
Innuendo Studios on Youtube has some wonderful examinations of how right-wing thought can infest internet forums.
Behind the Bastards has had long-format discussions of how rich people sort of took over Evangelical Christianity and the surprisingly long history of antisemitism and how tied it is to right-wing thinking.
Knowledge Fight is specifically examines and rebuts the entire career of Alex Jones, but listening to Dan and Jordan dissect Infowars from day to day also exposes the connections between luminaries in conservative media.