Stereodude
Not really a
I'd buy the Philips L-prize LED bulbs from Home Depot for $15 over those. More efficient and a better CRI for basically the same price.This new Cree bulb uses 20 LEDs and is retailing for $13.97.
FWIW, my experience is that buying something direct from the manufacturer in very high quantities (>100k a year) is about 1/2 the price per piece of what the distributors charge per piece at the 1k quantity.As for the MK-R, given the prices distributors like Mouser are charging for it in large quantities, it probably costs not much over a dollar for Cree to make. If Cree designed their own bulb with the MK-R, they could use two to four units per bulb and still keep the sales price under $20. Efficiency would be great, probably north of 125 lm/W even for warm white, higher for cool white.