I don't have a problem with in-game advertising if it makes the game cheaper. It doesn't seem like a lot of companies have taken that path. Instead, they pocket the money and make the same ol' crappy games.
I don't like in-game advertising, but for the most part I can tolerate it. I agree, that if it made the games cheaper, maybe there's value there, but I have observed absolutely no decreased pricing in games with advertising in them.
My complaint has nothing to do with ingame advertising. It is of the monitoring of you computer usage, to facilitate improved advertising. Basicly its spyware, at that point. To me, its like paying to have a keystroke logger installed on to my machine.
Theoretically, it can be made safe and protect privacy. But then, I can't see how they are going to report internet usage and still maintian confidentiallity because they have to associate that data with the machine and that removes any a
nonymity. In practice, I have absolutely no faith that anyone will be ethical about what they record, what data they transmit back to the advertisers, and what use will be made of that information. All you have to do, is look at the various attempts at getting data from users that various "reputable" companies have used in the past to know that lack of ethics is the norm.
Most of the previous uproar that has occured is when these reputable companies have done their data collection without notification of the users. Here EA is notifying their users, in advance. Well, I for one still object to spyware being installed on my machine -- Regardless of notification.
I just plain won't buy EA games in the future, now that I know what they are gonna do, because I'm not willing to give them permission. A game is not worth my privacy rights.